I really don’t get the music industry. Granted, Longwave isn’t the greatest band in the world. They’re not even the greatest band on their street in New York, probably. But that’s just not it. They have a couple of songs that should have easily gotten them famous by now; but eight years into their career I feel like almost nobody even knows who they are.
Starting with The Strangest Things: that record has a minimum of two legit singles, in releasable format! And while There’s A Fire is pretty disappointing as a whole, the title track is at least the kind of song that could be featured in the opening credits of a post-mumblecore film or even the sequel to Nick and Norah’s Infinite Playlist, right?
Yet we get to the band’s latest, Secrets Are Sinister, and the story remains the same. No Direction is like an updated version of Everywhere You Turn, and Sideways Sideways Rain could be completely successful.
I’ll chalk it up to bad label work, but it upsets me. Not because EVERYONE should hear Longwave, but because some people that should might fall completely in love with them if they ever did.
3 years ago